Who we are
Venketesh Biosciences is a start-up incorporated in early 2016. Three friends driven with a passion for science and nutrition got together to try and understand the intricacies of nutrition industry. Acharya Vaghbhata in the traditional Indian healthcare system of Ayurveda suggested that 85% of health issues can be resolved without a doctor through right cooking and fooding habits. Modern science proves that most of modern lifestyle diseases can be prevented and good health can be maintained via healthy diet and regular exercise. We at Venketesh Biosciences believe in food to be used as preventive healthcare.
We are committed to be the premier organization promoting algal DHA and allied products
We aim to maximize the opportunity our heritage and training allows to provide optimum nutrition for all
Venketesh Biosciences approaches nutrition with an Indian perspective. India with its about 1.25 billion citizens has one of the fastest growing nutraceutical sectors in the world but the market size is very small compared to matured markets like USA, Japan or Europe. A western approach to preventive medicine with softgel/tablet supplementation has largely failed to penetrate the Indian home. We realise that we need to develop products which can be accepted and appreciated by Indian populace.
We at Venketesh Biosciences try to develop consumer centric products for supplementing essential nutrients. The commonly available supplements are generally looked at as medicines. They are consumed only after a doctor’s or nutritionist’s advice. Moreover, there is a serious lack of awareness in India regarding preventive benefits of consuming right nutrients. Properties likes taste, smell and origin of the supplement affect decision of an individual to incorporate a particular supplement in diet. The Global Nutrition Report (GNR) and India Health Report on Nutrition, 2015 (IHR) outlines the issue leading to undernutrition and malnutrition in India. Thus, we at Venketesh Biosciences strive to develop products that is aesthetically appealing to the general population including vegetarians.
We believe in food as preventive medicine. This led us to explore the opportunity to develop food products to supplement key nutrients and promote healthy lifestyle. Our approach is straightforward where we try to eliminate the issues with general consumption of essential nutrients which is devoid in current diet and also undo the detrimental effects of our current fooding habits. Thus, we develop products that promote preventive action via fortified food and beverage products rather than reactive action after the damage is done.
What we do
“Nutrition to all” is easier said than done. We have initiated our work by focussing on Omega 3-fatty acids. They are a group of long chain PUFA (Poly Unsaturated Fatty Acids) essential throughout human life. They are deemed essential because the human body cannot produce them on its own and are important for various bodily functions such as neural health, cardiovascular health, brain development, retinal development, etc.
Consumption of omega 3 fatty acids is very limited in our diet. Mostly Docosahexaenoic Acid (DHA) supplements are available as softgels/capsules and not as regular fortified food or products that can be consumed without thinking it as medicine.
Venketesh Biosciences has developed a proprietary technique of microencapsulation of DHA oil to produce microencapsulated DHA powder (Swasth DHA). The process increases acceptability and application of DHA to a wide variety of nutraceutical and dietary formulations and products. As a proof of concept, Venketesh Biosciences has also developed few consumer centric product formulations which could be readily accepted by Indian consumer mind-set like gummies, ready to mix drinks, etc.